After the success of its online magazines, the company announces its rebranding and becomes a global technology company in the middle of a pandemic
Entire Digital, a tech company specializing in machine learning and data mining to identify patterns and trends, becomes Contents.com, with the aim of having an even greater impact on the international market. Talking to users about online information is no longer sufficient: the company is reinventing itself and has decided to focus everything on artificial intelligence and machine learning techniques. After testing its technology on its own products, the company has bravely chosen to take a leap into the tech world in a very varied and competitive marketplace, providing its tools in saas for small, medium and large businesses.
Contents.com is, in fact, an integrated artificial intelligence platform for data analysis and content creation through the use of machine learning techniques. The platform will be online from November 16, 2020: the technology aims to create the perfect cycle of interaction between data analysis and the machine learning systems necessary to investigate and predict trends. Having completed the first cycle of development, which involved the testing of the algorithm on the company’s products, the technological product is now ready for B2B commercial roll-out, namely the integrated Contents.com suite.
The courage to act and change in one of the most delicate times in the international economy: a start-up’s willingness to change direction has always proved to be a way to achieve success. Perhaps not everyone knows that Instagram was previously called Burnb, an app similar to Foursquare based on geolocation; that Twitter is the result of a rebranding by Odeo, a Californian company that proposed a platform for the creation and management of podcasts; that Uber was born from two bankruptcy startups – Scour Inc. and Red Swoosh or that Airbnb was born as an Airbed & Breakfast, from the idea of a rented room with an air mattress.
As a well-known Silicon Valley entrepreneur, Steve Blank, explains, that a start-up is nothing more than an organization in constant search of a business model that can be replicated and for this reason it must know how to adapt to the times and trends without being afraid to change.
Entire Digital was founded by Massimiliano Squillace, a serial entrepreneur in the digital communication field with four acquisitions and has now consolidated his international expertise, having participated in the sale of OLX to Naspers.
“The impact is just that: doing something innovative and being able to directly measure the efficiency of new technologies,” says Squillace. “The algorithm is just the beginning, it’s only part of the whole: Contents.com will be the easiest way to access data and trends. “