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How to Gain Followers on Instagram

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There are many ways to get followers on Instagram, some are quick and easy, and others require a little effort, but they guarantee you success in your goal: increase the number of followers.

And it is that having many followers on Instagram currently means, not only a huge number of people who are going to see your photos and videos, but also a possibility to sell your products.

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Gaining followers on Instagram will increase your opportunities to sell more

We invite you to know a little about Instagram, let’s see:

Instagram history until today.

Now that you know what Instagram is, can you imagine the benefits of spreading something, completely free of charge, for thousands or even millions of people? Many Instagramers know what it is. And if you also want to know the feeling of having millions of people following your publications, pay close attention to this article.

How to gain followers on Instagram

Is it difficult for you to gain followers on Instagram? If the answer is yes, do not worry, then we will tell you what are the strategies that we use to increase the number of followers is this social network. Let’s see:

How to increase my sales with Content Marketing

# 1 Define a clear strategy for Instagram.

Interacting without any objective, on Instagram, produces a low return on investment and a waste of resources.

Interacting without any clear objective on Instagram, as in any social network, can lead to a low return on investment and a waste of resources. That is why you must have a digital marketing strategy  with which you can attract and attract new quality followers for your business.

Whether you’re just starting out, or adjusting your efforts for Instagram, there are three elements that will help you design a strategy that will allow you to gain thousands of followers:

Analyze the competition

If you analyze the competition you will be able to know what type of content is the one that works in your niche or business, how often you should publish, what is the correct way to interact with your potential audience and what a real group of followers for companies looks like who are in the sector where you operate.

Decide what story to tell

Like all companies, you too have a story to tell, take advantage of Instagram to do it. Use a compelling narrative in your content , this will give it a sense of purpose, which will also inspire your followers to recommend you, word of mouth, in your current community. In this way you will make your Instagram account more attractive to new followers.

Take advantage of Instagram to tell your story and gain more followers.

Satisfy the curiosity of your followers by showing them how your product is made. You can also position your brand in an inspiring way, showing the achievements or lifestyle of your customers.

Remember, you should not limit your strategy only to Instagram, most of the successful brands tell their stories in different ways and through different social networks.

Define goals

Set goals that fit with your overall marketing and business strategy – whether it’s driving traffic to your website, increasing the number of leads , brand awareness, or supporting the goals of a broader marketing campaign.

# 2 Interact with unknown profiles

It may seem strange to you, but it is not, if you start leaving comments and liking photos of users related to your sector or tastes, the most likely thing is that you will have an equally positive response or perhaps much better.

Now, this strategy is effective if you do it on profiles that do not have hundreds or thousands of followers. why? When one of these users uploads a photo, they almost immediately get so many likes that it will be practically impossible for them to see yours and you will go unnoticed.

So what can you do? Ideally, you should make comments and like accounts that do not have many followers, but that are close to the profile of your buyer persona . This way you will have more chances that your actions are much more visible and that they return that positive interaction that you want so much.

# 3 Use Hashtag

Another way to increase your chances of getting followers on Instagram is to use the most searched Hashtags.

The most searched hashtags will help you get followers on Instagram

So that you know which are the most searched hashtags you can use the Webstagram tool . With it, you can also find out the most followed Instagram profiles or even know which were the most popular posts of the previous week, etc.

Another thing you can do to gain followers on Instagram is to monitor a hashtag in your niche or business, so you can find your target audience. If you do this daily, you will not only know the trends within your industry, you will also discover which people want to hear from you and if they follow you on Instagram.

So, if you’re a sports store, for example, you might want to follow these hashtags closely:

hashtags gain followers on Instagram

Now, if you find content that grabs your attention, look for more information on that user’s profile to see if it’s worth “following”. If they have interests in common, the most likely thing is that that user will also follow you.

But you can still go further, leave a positive comment on that post. Make sure your comment is about the photo – and not about you. (If the user wants to know about you, they will look for your profile).

Remember, a comment about a common interest can be enough for the user to follow you. You can repeat this method whenever possible.

Another option, to gain followers on instagram, is to use hashtags to monitor user-generated content.

You may be surprised to know that there are users who post content about your business, your products or services, but that’s the way it is! And the best thing is that these users will be delighted that you share their photos with your followers … as long as I kindly requested their authorization.

Users are flattered if a brand thinks its photo is worthy of being shared with more people. And, they are more likely to follow you to see your photo on your account. They are even likely to share your account with their followers.

# 4 Make a promotion or contest

Launching a promotion is one of the most effective strategies to gain new followers on Instagram.

Running a contest or launching a promotion is one of the most effective strategies when it comes to gaining new followers on Instagram. To do this, you can use an application, otherwise you may run the risk of generating problems for your audience …

A good application to do this is Statigram . You just have to define how the promotion will be, the date and the duration. The application also gives you access to all the statistics.

You can also gain followers on Instagram, if you associate with another brand, which is in the same market or business niche, to run a contest, the condition to participate must be to follow both accounts.

For example, if you are a store that sells sporting goods, you can partner with another that also sells these types of products.

Promotion gain followers on Instagram

This method is a win-win, but smaller brands can benefit more. In this example, Touchespork has more than 37,000 followers and Peaksportarg has more than 7,225 followers. A contest can help them have more targeted followers, because both brands are in the sports apparel and accessories industry.

# 5 Post regularly on Instagram. 

It may seem obvious to you, but we cannot skip this step. Even if you have a very charming Instagram account, leave a lot of comments and offer many prizes, it is very important that the value of your brand is reflected in your account. To achieve this, you must have a good content marketing strategy , which includes posting photos and videos frequently.

Make sure to include hashtags relevant to your industry (like #argentinasportfactory, for example). This makes it easier for users to find you, as they share a common interest.

# 6 Use other social media

Undoubtedly, you or your company have accounts on other social media such as Facebook, LinkedIn or even WhatsApp. You can use these channels to attract new followers on Instagram.

How? There are two ways. One of them is the most common: asking your fans or followers to follow you on Instagram. Send them a message, by email, where you invite them to follow you. Tools such as Constant, Contact  and  Mailchimp  can help you with this task since they are linked to the social network, so you can clearly show what your Instagram account is like.

Another way is to share the content you post on Instagram, on other social media. Obviously, this last option attracts a smaller number of followers, but it is useful to break the routine.

# 7 Republic interesting content

Maybe you’ve already retweeted or republished a post that you liked on Facebook, right? On Instagram, doing this is not so simple, but it can be done. To do this you can use the Repost application .

After installing the application, just search for interesting content on Instagram and post it again, only this time… on your account! Obviously, credit is always given to the person who initially shared.

When you share content that you find interesting also increases your chances of getting more followers on Instagram.

# 8 Don’t buy followers!

I recommend that you do not buy followers! What good is having a brand with millions of followers on Instagram, if they don’t buy your products later? Buying followers will only do you one thing: boost your ego.

As you can see, there are many methods to gain followers on Instagram. However, in the end, it is you who decides which method to use.

Remember that this goes beyond social media and, at the end of the day, you just want to see results in your business. If you are the owner of a sporting goods store (or any business of your own), which sentence do you like best?

“Thanks to my followers, I am the best sporting goods store on Instagram” or “Thanks to my followers, I am the best store in Argentina.” The answer you choose depends on the strategy you are going to implement.

Now, for you to understand the benefits of having many followers on Instagram, we will see some success stories of companies that used this social network to advertise, increase their sales and gain more followers.

Success stories

1 # Everything on the Grill

Gain followers on Instagram Success stories

Todo al Grill is a platform that offers online courses. To publicize its products, the brand created short videos that very visually communicate the content they offer. In this way, they also took the opportunity to transmit the quality of their videos since the courses they offer are in this format.

With this strategy, the company was able to attract those passionate about meat, BBQ, grill and cooking in general in Mexico and the Spanish-speaking public in the United States.

His campaign is permanent. Likewise, they use sponsored videos to increase their sales conversions, the images in the profile serve to generate expectation about the courses, and the Stories with links use it to generate leads .

With the help of Instagram and its tools, Todo Grill achieved 5X return on investment. Also, he managed to gain thousands of new followers and possible leads on the platform. According to the owner of the brand, 10% of the company’s total sales comes from Instagram.

2 # L’ORÉAL

L’Oréal, a company dedicated to the production of beauty articles, used Instagram to connect with a millennial audience, and publicize its new product Fructis by Garnier. To do this, she used the new Canvas for Instagram Stories, creating an immersive experience that also inspired her audience to take action.

With a segmentation strategy, aimed at men and women between 18 and 34 years old in Argentina, L’Oréal managed to capture the attention with enveloping ads in full screen where they showed a spectacular hair of a woman and invited through text to slide the finger by the announcement to learn more about how to have a #SuperPelo with Fructis.

L’Oréal made a large investment in Instagram Stories, proving the effectiveness of the tool to move brand metrics; consideration and purchase intention. In addition, the company developed its campaign on Facebook, however, thanks to Instagram it was able to obtain 5.5 points of increase in brand recognition, 9.6 points of increase in purchase intention. And 7.7 points of increase in ad recall

3 # Brahma

Brahma is a Brazilian beer that is characterized by having a rich flavor, with a soft and refreshing body. It is one of the most popular beers in the world, it has a presence in more than 30 countries.

To attract the attention of a young audience, men and women between 18 and 34 years old, Brahma in collaboration with the Santos and Mutato agencies, and the Creative Shop team, developed different Ads on Instagram Stories, in order to convey the message brand and provoke action at the same time.

Through an investigation into the way in which its target audience consumes video on Instagram, photos already produced by the brand previously were adapted to generate funny short videos in vertical format and with GIF effect for Stories; They thus took advantage of the full screen of the Smartphone so that people could devote their full attention to the advertisement.

All the photos highlighted the product from the beginning, and conveyed the key message of the campaign “A touch of joda is important”, different friends could be seen having fun with a Brahma beer, positioning the brand as an advocate and facilitator of these moments of “fuck”.

Brahma – A touch of joda is important

The Stories were made to be understood perfectly without sound, due to the use of subtitles, but they invited a better experience if they are reproduced with it.

The campaign was developed on Facebook and Instagram, but 32% of the investment was made in Stories, demonstrating the effectiveness and scope of this format. Considering both platforms, Brahma managed to reach 12.7 M people, and an increase of 13.5 points in the memory of the ad and 9.7 in the purchase consideration.

4 # Victoria beer

Gain followers on Instagram Success stories

Cerveza Victoria used the Canvas tool within Instagram Stories to connect with its audience, focusing on an attractive topic for young people, tattoos. This format allowed the brand to create an immersive experience, and inspire action.

To reach their consumers, they targeted their ad to men and women in Mexico over 18 years of age. The Storie inspired the participants with colors, sounds, and the text: “We put the ink, you put the canvas” to swipe up and know: who were the tattooists, what were the designs that were available, and how to be the winner of one of 15 tattoos available.

At Estudio Victoria we put the ink and you put the canvas.

After 3 weeks of sharing this ad on Instagram Stories, they obtained excellent results, achieving 11 points of increase in ad recall and 8 points in purchase intention.

5 Gillete

To fully experience the immersive experience that Stories give, by occupying the entire screen, Gillette launched a campaign aimed at male audiences between 18 and 24 years old in Argentina, Peru and Colombia.

The company developed a strategy in which the vertical video screen was divided into three equal parts. At the top, they placed a static image and the slogan “Not all are equal.” On the left side they showed an image of a disposable 3 blade razor and the right side versus Gillette’s Mach 3 turbo.

In the middle of the story you could see the difference in shaving time from one razor to another, leaving a close and irritation-free cut when using the Mach3 turbo. Finally, in the lower part the name of the product remained during the 10 seconds of the video in order to increase its recognition.

During the two weeks that this campaign was launched, they managed to reach more than 900,000 people, in turn, the brand obtained 18 points in the recall of the ad and 5 points of increase in the purchase attempt.

Conclusion

On social media, in general, you can sometimes feel like you’re fighting a losing battle. However, this can change if you try to create content that attracts attention, moves a lot of people to action, and that will stick with your brand forever.

Instagram is an extraordinary place for your brand. Anyone who finds and adopts the right combination of strategy and effort can earn a lot on this platform.

Yes, it can be difficult to build a following. But is there a way to gain a lot of specific followers? Absolutely.

With the methods we gave you, in this article, you can gain many followers on Instagram. These users are going to interact with your content and not only that, they will spread the word, and one of the best parts about it is that these followers are loyal. As long as you provide valuable content, your followers will continue to grow.

You won’t have to follow other users so aggressively. Instead, people will start flocking to you.

At that point, all your hard work will be paying off, and you’ll be on the right path to becoming a powerful Instagram influencer.

Are you using Instagram as part of your digital marketing strategy? What are some of the tactics that are working for you? Let us know.

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