It’s true that social media and e-commerce no longer know age. Anyone from young people to the elderly has access to or interest in experiencing the digital world. While this practice was awarded a while ago to those who transited adolescence and the onset of adulthood, the digital market evolved to conquer people of all ages. Generational differences seem nullified. If you want to stand out from so much competition, we recommend that you read our suggestions on how to Improve Your E-Commerce.
However, when selling and positioning a brand, not all users are the same. Age is a fundamental factor that you need to analyze if you intend to promote your e-commerce. The infographic developed by Carlos Monteiro in adweek.com teaches us various aspects where the age of the client plays a transcendental role.
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#1 Take advantage of the most reliable channels
It’s one of the tips you have to take advantage of if you want
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Generally, there are more reliable platforms than others for all users. This study makes it clear that Facebook is the social network that generates the most confidence in the content that a brand can offer. Then, very closely, you will find more traditional media such as newspaper or TV, also email.
Widely used media such as Twitter, Instagram, Pinterest or Youtube are with a low level of confidence for the promotion of a company or brand. However, the negative table is led by the blog.
#2 Use the right place to sell
This study was also consulted, depending on the user’s age, by using which channel a product or service had been purchased. The analysis found that approximately 40% of users between the age of 18 and 50 listened to an offer they found on social media. This number drops considerably if users over the age of 51 are observed.
Social media has a greater influence on users between the age of 18 and 50 #ecommerce
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YouTube has a greater influence when defining a purchase on users under the age of 30 with an average of between 20 and 28%. For prospective customers over 50 this number can barely reach 11%.
#3 what kind of content is shared?
There are several types of content that people are willing to share to a lesser or greater extent in their own profiles. In almost all ages it is accepted to share a link sent directly by a friend or family member. In turn, video content is most viewed and shared on the web, except for users over the age of 69.
People between the age of 18 and 50 are more likely to share posts that include discount coupons from brands they’ve used before. On the other hand, the range between 30 and 50 years of age is more likely to share on its networks a post of the favorite brand or that includes discounts even if it is a brand not known to the user.
Children under the age of 30 tend more to share celebrity-promoted content. An average of between 30% and 38% of users say they do not share any of these options on their social networks.
Also, using this infographic, you can take note of the most shareable content type. It is much more possible that a fun video will be broadcast or that evokes positive sensations than one that generates negative emotions or shows a brand desperate to sell a product.
What do you think of these statistics? Comment with us.