Google Trends is a tool from the Google giant that is free and must be part of your content strategy if you want to have the proper positioning.
When talking about content strategy, obviously we go to content marketing that is part of the backbone of the Inbound Marketing methodology .
This methodology proposed by Hubspot, ensures that the days of traditional ads are over and that today’s audiences are not very tolerant of brands that only seek to sell at all costs.
That is why content marketing or developing a strategy that goes hand in hand with good research is proposed.
With good research we mean that the audience is known so well that each content that circulates, by the brand, is of real interest and worth to the audience it is directed to.
A content strategy must be based on research data that provides the appropriate information to develop the best possible material.
How to increase my sales with Content Marketing
And this is where Google Trends comes in, well, it is useless to have, for example, a very well written blog article, good grammar and spelling, included videos and quality images if nobody sees it or leads to any conversion.
As a small or medium business, you want your brand to generate win-win content. That is, it benefits your audiences in information but gives you more traffic and, therefore, more conversions to you as a business.
Google Trends is a useful and necessary tool that will let you explore the most searched topics on Google, but it has a potential that has not been much exploited by misinformation.
That is why with this article we want to show you all the functionalities of the tool and in what way it helps and facilitates the development and execution of your content strategy.
Don’t waste your content ideas and boost them with a little research into trends among your audiences, so stay with us to read below.
How to use Google Trends
What is Google Trends?
Google Trends is a free tool that the Google giant gives us where you can find out which topics are trending at the moment; that’s where Trends comes from.
All this is based on the research carried out by the tool on the number of searches over time around a certain topic.
On the other hand, Google Trends provides all the information and context of the topic that you have given it through visual graphics to make a comparison of similar searches and know the interests of each region.
For a better vision of what Google Trends can offer you, we present you the graphs that the tool will teach you once you enter a topic in the search engine.
To start with, there is a graph that will show you the popularity of the keyword and, therefore, it will give you a vision of the interest of people in this topic over time.
To know how much the interest is, you must know that the tool’s interval goes from zero to one hundred, and to know in which months the peaks occurred, for example, you must place the cursor over them.
Further down this graph, you will see a world map that shows you the interest of the topic you have entered by region.
Also by placing the cursor over any of the countries, you will be able to see the number that tells you about the popularity of the topic in the selected region.
Finally, the tool offers you a list of searches related to the topic you entered.
You may notice that Google Trends offers multiple options, such as making comparisons.
Y es que si en el cuadro de comparaciones colocas 5 marcas diferentes de cereal, por ejemplo, verás gráficos comparativos de interés por región y a través del tiempo.
Por otro lado, también brinda la capacidad de hacer búsquedas por meses, por intervalos de tiempo, hacer una comparación de términos de búsqueda entre dos sites en específico, etc.
Pero te estarás preguntando en qué ayuda todo esto a tu estrategia de contenidos y te lo aclaramos a continuación.
Maneras de usar Google Trends en tu estrategia de contenidos
Sabemos que una buena investigación de palabras clave puede afectar de manera positiva al SEO de tu web y, por tanto, hacer de tu estrategia de contenidos toda una referencia para otras empresas.
That is why we want to present you the main ways in which you can use Google Trends and support yourself in this tool to develop and execute your content strategy.
Know the topics that are trending
The great success of your content strategy is that you generate the widest possible traffic in order to increase the conversion opportunities if you have an eCommerce.
Therefore, this tool will help you to know what are the current issues and which are in vogue throughout the world.
But before you start writing about this, you should know if this topic is relevant to your business, if it is of interest to your specific audience or if you know enough about the topic to develop it in your content.
To do this, you must go to the dashboard and see the trend stories of the moment. This can be altered with the available filters to select the category of your interest.
Search your keywords easily
In the dashboard you will see an option that says “Explore”; By pressing there you will not only be able to search for keywords to boost your SEO and improve your positioning, you will also be able to make comparisons between several keywords.
We recommend that you do the latter in order to know which is the keyword that has a considerable search volume and thus apply it in your content strategy.
Take into account that a large search volume indicates that a good number of users are searching for this term and that therefore they could access your website if you are related to that term or keyword; remember that those who search are potential consumers.
On the other hand, it is recommended that you make headlines that go beyond simple terms: they can be phrases that could be used in a day-to-day conversation
For example, not to place Inbound Marketing Startup, but: How to apply Inbound Marketing in my Startup?
Structure a content calendar
The best way to plan your content is using Google Trends, because by seeing the peaks you will know in which months a topic is more in trend.
That is the importance of using the graph of interest over time; By publishing these topics that are of interest in a specific month, you will see how your traffic flows exponentially.
We recommend that you start publishing this type of content with the topics of interest days before the peaks.
Get inspired for your new content
Google Trends offers the alternative of seeing terms related to the one you are looking for and, therefore, you will be able to see what other topics are in vogue and if one works for your type of business.
For your part, you have two options: Top queries and Rising queries. The first refers to the top searches of the moment and the second refers to terms that have been gaining importance in recent times.
Used wisely, you could take advantage of a theme that leads you to increase your numbers surprisingly and in a short time, but this also requires luck.
Step by step to find trends for your content strategy
You might say: Great! I already know everything I can do with Google Trends to optimize my content strategy, but how do I do it?
That is why we have created this guide so that you do not get lost in the way of finding the most trending topics so that your content is great.
The first thing you should do is enter Google Trends through this link https://trends.google.com and insert your search term in the blank space at the top.
Then, it is time for you to start using the filters that exist:
The first is about your location, so enter the region that interests you.
In the second space you can filter by time periods, and although by default the last 30 days come out, you have the option to customize it.
Third, the category comes out. So choose between: Science / Technology, Sports, Business, Featured News, Leisure, Health and wellness.
Finally, you can use the filter to do the Web Search, although you can also do it for images, news, Google shopping or YouTube.
The next step is to use the most specific filters, that is, the ones that filter your search by region, related topics, and related queries.
Remember that the more advanced your query, the more likely you are to find content that your audience will like.
The last step is that you use the comparison field and thus determine which is the term that best suits you to develop your content strategy.
In short, Google Trends can become your great ally to develop your content strategy whether you are a small or large company.
The possibility of knowing keywords that have not yet been exploited, gives you the opportunity to create such influential content that it can make you popular with the audiences you want.
Discovering one of these treasures added to good SEO practices can take your content on social networks, blogs, landing pages, etc., to a new and excellent level.
On the other hand, relationship searches can help you find those keywords that are more popular than the same topic you are looking for.
And so we come to Long Tail, which are long-tail links, and by this we mean search terms that are complete phrases and that can be part of an everyday conversation.
This can help you create titles for your content that hook and hit the spot with what Internet users are looking for.
Likewise, this Long Tail can support you, also, in the location of niches within your sector.
In this way, you will be able to know how the sector is in which your business is, when it has more activity or movement and why, which products or services work and which not so much.
Therefore, if you use your creativity, you will be able to make a prediction of the small market niches at a certain moment and that you could take out their potential to prepare campaigns and plan strategies.
You can also change approaches, make adjustments, and do projects that might be well received.
In conclusion, Google Trends is a tool that should be included in your content equation and be used from day one.