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What is a Sales Engineer: definition and role

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The sales engineer ensures the sale of the products or services of his company. It combines technical knowledge and a strong sense of human relations. The sales engineer acts in a defined geographic sector or a specific market. He works under the responsibility of the sales manager. Its mission covers many activities such as prospecting, identification of customer needs. He writes business proposals, negotiates prices and deadlines. The sales engineer analyzes the market to constantly adapt supply to demand.

The sales engineer must know how to manage his relative autonomy. Determined, he shows a strong relational sense and a great force of conviction. The technical skills required vary depending on the industry. The sales engineer has a real power of analysis and synthesis allowing to make the necessary corrections.


Main missions

  • Manage a portfolio of customers and prospects
  • Analyze and understand customer needs
  • Sell ​​solutions adapted to its customers
  • Promote the offer of services or products of the company
  • Develop activity with prospects
  • Report on its commercial activity

Technical skills

  • Knowledge of project management
  • Budgetary, financial and economic management
  • Regulatory and contractual management
  • Good analytical and synthesis skills
  • Oral and written communication
  • Computer skills

Personal qualities

  • Available
  • Rigorous and dynamic
  • Autonomous
  • Adaptability
  • Persuasive
  • Courteous and polite
  • Calm in all circumstances
  • Stress resistant

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