Why is the Product image important?
The image of your product within allied ecommerce is key to generating conversions! Why? It is very simple, because for users to buy your product, they must trust it and how we know, most people are visual, that is, they need to observe the physical characteristics of the product to understand it and feel confident to buy it.
We share several tips that you can consider so that your product builds this trust in users through their images within online sales platforms.
Tips to build trust!
First of all, we need to understand that each platform has different features and limitations. They also have different spotlights, which is why a close relationship and clear communication with them is key to understanding what kind of content we need to use so that the user can visually detail your product.
Your goal is for the person to perceive everything at a glance. That is why we must present the product alone, without distracting elements (preferably with a white background to make it look clean). A good example is Hero Images, a guide developed by the University of Cambridge that proposes to have the 4Ws in the product images.
These 4 Ws refer to:
- Who’s your brand? (Who),
- What is the product? (What),
- What is its variety? (Which)
- How much product is there? (How Much).
Remember that we want to build trust in the buyer, this is why product photos must be completely transparent, we must avoid filters, distortions in image size and different references (in size,
appearance, language, etc.). Ideally we can show a 360-degree view where you can detail the entire physique of the product and even read directions.
Large images without affecting the speed of websites:
Large images have better conversion levels. This is because we can detail very well what is offered. However, we should be aware that if it is a very heavy file it will negatively affect the loading time of the website. A weight less than 200 kb and square sizes of 1000*1000 px are recommended.
Optimize your images for different formats:
“In 2018 more than 40% of online sales were made through mobile phones” and it is a trend that continues to grow. Internet users have different ways to buy online, some prefer cell phones, other laptops or desktops and even some prefer to do so from their tablets. It is important that our content is always adapted to these different formats so that the user always has an experience adapted to their tastes and needs.
Correctly name images:
It’s important to know how to name the arts you’re going to show your buyers correctly. It is important to know how to name them so that search engines can easily find it and position the web pages of your business partners at the same time that your product is positioned. The name with which the images are saved is written in the web code and is what allows crawlers of the search engines to catalog the information correctly, this is called “Alt Text”.
People don’t just want to see your product, they want to analyze it, understand it. Remember that money is a finite resource that we all want to use in the best way, so consumers want to be very sure of what they are going to buy. We may have demonstrations of how the product is used and in what contexts. This will make the buyer familiar with the product and live in their mind the experience of using it. A good example of this is the GoPro store that shows through interactive content the versatility of your product.
Finally, we need to understand that it makes sense to think that companies just want your money. This is why users seek references and comments from other users, in this way they feel that the real truth is being counted, worth the redundancy. There are several ways to do this. The most popular is to allow users to review the products, which is a very good indicator. These reviews can be reviews or reviews between 1 and 5 stars. We may also post comments made by real users about a particular product. A good example of this is the 5th. An image Johnson & Johnson uses on Amazon to show Neutrogena make-up towels®.
It all comes down to the relationship with the consumer. It all comes down to the person who is deciding between different options trusts our product as the one that best meets your needs and that it will not look bad or lie to you. That is why we must show all the prospects of the product so that we can establish that suitable relationship with the consumer.
Remember, “The one who doesn’t show, doesn’t sell.”
“It all comes down to the person who is deciding between different choices trusts our product as the one that best meets your needs and that it will not look bad or lie to you.”