You already know very well that one of the most important tools to build your online brand is to have a presence on the YouTube platform.
Through it you can position yourself on the web, but you have to know its own rules to achieve it.
This means that you can find a way to optimize your content to rank 1 through YouTube SEO .
On the other hand, perfecting your YouTube videos will also make them appear in the first places of the results of other search engines.
In short: YouTube SEO will help position your brand on and off the platform. Therefore, what you do best on YouTube will help you enhance the image of your business in many ways.
The platform is a fundamental base to position your brand and today we will teach you how to make your videos enter the ranking.
But first, let’s remember what we mean by SEO.
What is SEO
You probably know this almost by heart, but it never hurts to remember what we are talking about when it comes to SEO .
Search Engine Optimization is a set of strategies that will allow you to optimize your site (or, in this case, your videos) so that it is more relevant to search engines.
The study of keywords or keywords and the creation of content of value for the user are the two pillars on which a good SEO optimization process is based.
Its objective is to achieve the adjustment of the material so that the search engines of different platforms notice its quality and rank your page in the best positions.
Now, how do we bring this to YouTube?
Let’s dive into some techniques that will help you make your videos more popular.
How to Rank on YouTube: SEO Step by Step
As we said before, YouTube has its own rules.
Just as search engines look at different characteristics of a site to show it in the results, this platform stops at some particular details to suggest videos to users.
YouTube SEO will allow you to optimize your material so that it appears first.
Now, what elements are taken into account? Let’s discover them.
The title is a vital factor for YouTube SEO. You must dedicate time and think about it in detail.
Well-written titles can make the difference between someone who watches and shares a video and someone who skirts it . Furthermore, YouTube SEO prioritizes them as well.
The title and cover are the main elements that users take into account when choosing what to see.
Here are some of the factors you should consider to title your video.
The keyword you want to rank must be in the title. This is probably obvious, but keywords are often misused.
Your keyword must appear first: YouTube SEO looks at the order in which the words are arranged. A video whose title begins with the keyword will rank higher in search results.
Why use parentheses or square brackets on YouTube?
Other elements that make the title effective are parentheses and square brackets. According to a Hubspot study, using parentheses or brackets significantly increases view rates.
If you add a suggestive word in parentheses to your title, such as “fast”, “today”, “now”, “case study”, “launch” or a phrase that expands the information of your video, your clicks will increase.
Dates: Why Are They Important?
YouTube wants to show users content that is relevant and current. Yes, it is logical, but how do we make you realize that our content is?
Include the year you’re in in your video title so that it stands out almost instantly in suggested and search results.
Putting the date and adding a description will help YouTube SEO to notice that your material is valuable and, above all, that it is still current. This will also improve your positioning because most of the searches contain the keyword and the temporary data.
If you add both, you will be much more likely to appear in the results. A title that includes the year will rank better than one that does not have it.
The second element that YouTube SEO takes into account when it comes to positioning videos in the results is engagement . The interactions that users make with your videos are essential for the platform to highlight them. Those videos that have the most engagement usually appear first.
To determine which videos connect the most with the public, YouTube looks at engagement signals. Let’s find out what they are.
What are engagement signals?
When we talk about engagement signals , we refer to likes, comments, views, and subscribers. In other words, YouTube SEO stops at the ways in which people engage with your material.
For the platform, more interaction means more relevance. Among the different ways of contact, comments are what make your video rank higher.
So, focus on getting more feedback. How? Keep reading a little more.
How to increase engagement on YouTube
We said it just now: comments are the strongest engagement signal YouTube SEO fixes on.
Increasing your comments is a relatively simple task. Many content creators simply ask for general opinions, such as “if you liked it, comment” or “leave me a comment.” However, this way is not very effective.
Try a specific CTA at the end of your video. The more concrete the better.
When you invite your audience to comment on something particular in your video content, a more personal relationship is generated and they are more likely to leave a comment.
If, for example, you’re making a video about marketing strategies, don’t ask if they liked it; better ask a question about which of those they have seen they intend to apply first.
The relationship with your audience is a basic piece for YouTube SEO, so remember to cultivate it.
The labels or tags are the third factor to consider SEO to work on YouTube. They no longer influence to the same extent as before, but they still work and you should incorporate them when publishing.
Here we bring you some tips to define your tags.
What are tags used for on YouTube?
First of all, the tags are used to help YouTube and search engines understand the content of the video . They are one of the ways that the platform has to approach your material. For this reason, try to use a few, but that are specific and that are directly related to the topics you are going to talk about.
Common mistakes when using Tags on YouTube
The most common mistake is using too many tags. Adding too many tags confuses YouTube and Google. If you overdo it, you will be telling the platforms that your video is about many, many topics, which will confuse search engines.
And we already know what happens when a search engine does not understand the material: it does not position it in the ranking.
“The title and the cover are the main elements that users take into account when choosing what to see.”
The best way to rank your videos through tags is that they meet the following requirements: contain the main keyword, build alternatives and provide context.
How is this accomplished with a few labels? Try dividing them as follows:
Main Keyword. The first tag must be your main keyword. YouTube is going to evaluate it first, so it’s important that it’s the one you want to rank for.
Alternative Keywords. Create two or three different versions of the previous one. You can find them by putting the main keyword in the YouTube search engine and analyzing the suggestions. These will be great options.
Context Keywords . Finally, use one or two tags that describe in a general way what you do in your channel or the industry in which you work. This type of keyword will give YouTube the context in which the video takes place.
Video Cover: How to Increase CTR
The Click To Rate is very important to rank on YouTube: if your videos have a lot of clicks, your position will be higher.
To increase the CTR of your videos, pay attention to the covers. These are, in addition to the title, one of the elements that the public pauses the most when deciding whether to see content or not.
What are they
The thumbnails or covers are the first screenshot of your videos that users will have. When choosing the image that will be next to the title, you must ensure that it is designed in a strategic way to generate the most clicks from subscribers.
Next, we give you some tips to achieve the best result.
Step by Step
To make a cover that is attractive, we must stop at the two fundamental elements: colors and text.
First, use colors other than YouTube . That is, don’t wear red, white, or black. Instead, use contrasting colors like green, gray, orange, blue or purple to stand out. This makes your covers stand out and look more attractive.
Second, the text. Your cover should have large text and a bold phrase. It is a small space, so the design will be essential. It is advisable not to exceed 30 characters.
Video Description: Mini Blog Post
The next step is to adjust the description of your video.
Long descriptions are proven to help you rank better ; therefore, you should try to write a kind of mini blog post. These types of descriptions help YouTube better understand what the content is about. It is best if the text has between 100 and 200 words.
But what to write?
Highlight the content of your video, but without revealing the most important data. The idea is that whoever reads the description should watch the video for full details and information.
Longer videos are proven to rank better than short ones. At the top of the search results, the average length of the videos is almost 15 minutes.
A few years ago, YouTube released a statement in which it clarified that it privileges those videos that make people stay longer on the platform. YouTube wants users to navigate your page, so it will place more importance on content that helps you do so.
Create videos that are 8-15 minutes long. But beware! Do so when relevant to your field of action.
How to rank in Suggested Videos
Another strategy to optimize YouTube SEO is to appear in suggested videos . If your content is in the suggested list of a video with a lot of views, chances are you can bring some of that audience to your channel.
The best way to appear on this list is to use the same tags as the video in which you want to appear as suggested . By using the same tags, YouTube understands that they are both addressing the same topic and that those who see the first will probably want to see yours too.
Now, where can we find those labels?
Tips. How to find popular video tags
To position yourself among those suggested by a popular video, as we just said, you must use the same tags. This means that, first of all, you have to find out what they are. To do this, you must access the source code of the page.
If you’re using Chrome, right-click on the page and point to “view source code.”
Then another tab will open with the code, in which you must look for the “keywords” section.
The easiest way to get there is to activate the page’s search engine with Ctrl + F and place the word “keywords” there. All the terms that appear in this section will be the tags used by the video.
If you don’t want to use the code, we bring you two tools that can be very useful.
Tubebuddy is an extension for your browser that will help you discover the tags of other videos and will also simplify the management of your channel.
VidIQ is also useful for discovering tags and also analyzes your videos to implement ways to improve them.
Once you’ve found the tags, use some for your videos. Don’t forget to copy them exactly.
If your material is of quality and has the same tags, it will begin to appear as a suggested video.
“The labels or tags are the third factor to take into account when working on YouTube SEO”
Audience Retention: How to Optimize Your Videos
Finally, we bring you a strategy that has to do with audience retention.
The top ranked videos have one thing in common: long viewing time. People stare at them; they do not leave them after a few minutes. This tells us that Audience Retention influences the positioning of your material.
Here we bring you an effective way to evaluate what your audience wants to see and provide it to them on your channel.
First, sign in to your YouTube Analytics account and click on Audience Retention.
This report will show you how long people watch your content and where their interest wanes. That is, it will show you the moment when people leave your video.
Look for a video on your channel that has performed very well and look at the audience retention peaks (the moments that had an above-average number of audiences).
Lastly, watch that part of the video to find out what made people keep watching.
What worked for the audience to stay? It can be a graphic, a joke, or even something simple like the camera angle change.
Take note of these details and apply them in your next videos.
Nowadays, it is not enough to have a YouTube channel to position your brand. The material you produce for this platform must be thought out and adjusted to it, as search engines will also look at all the details.
Appearing in the list of results or in suggested videos is not a very difficult task, but it takes time and dedication. To achieve this, you must take into account all the elements that we indicate, from the title to the factors that help to retain your audience.
If you apply these tips, your content will be optimized for YouTube SEO and you will be able to reach position 1 in the ranking.
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